Increase your solopreneur service business sales & leads by
30-50% in 8 weeks by changing your belief system
Transform the way you think so you can confidently sell your services, attract more clients, and reach the sales growth and business stability you're craving

Ready to make a big impact but feel you've tried everything to sell your services already? 
Think again.

If you’re reading this, I’m guessing that when it comes to selling your services, you would love for more ease, abundance and flow in the enquiries and bookings you're getting right now. But you can't figure out how.

You're already doing all the sales things. You've talked about your offers to death and can't face doing it any more. You're afraid of coming across as pushy or ‘salesy.’ Or, worst... desperate .
 
Perhaps you spend a lot of your time perfecting your sales materials, worrying about where the next client will come from or looking at what that fully booked competitor is doing - maybe you should be doing that too?

Or maybe you’ve been holding back from increasing your prices to meet your financial goals (hello cost of living in 2025 ), unsure if clients will see the value. 

Let me guess, you've already tried:
  • To push yourself to sell more: You’ve forced yourself to promote your services, but it never feels sustainable; you often hold back or underprice your offer because of it. 

  • Working on perfecting your offer: You’ve spent hours tweaking your website, pitch, or sales page, or coming up with a new shiny offer, but still haven’t seen the results and impact you hoped for. 

  • Taking sales courses or following sales coaches: You’ve consumed all the sales advice out there and you're implementing it. But none of it is quite elevating your business to the ease and flow you've been promised.


It's truth time

Here’s the truth: what you really need isn’t another sales strategy to get more clients.

It’s a transformation in the way you think about selling and your services


The key to increasing your sales and leads consistently lies in rewriting your inner narrative. 

It’s about shifting the beliefs that are holding back your potential and limiting flow and ease in bringing in new sign-ups.

In The Sales Belief Experiment, you’ll challenge your protective beliefs and replace them with empowering, action-driving thoughts that lead to new enquiries, new bookings and ultimately the freedom you crave.

INTRODUCING:
THE SALES BELIEF EXPERIMENT

rewrite your inner narrative and see if it's possible to increase your sales and leads in just 8 weeks by experimenting with a new belief system

Join The Sales Belief Experiment, and discover how to: 


Increase confidence in selling: Feel more comfortable talking about your services and pricing without hesitation, so it becomes a natural and normal part of how you show up for your work.


  Overcome self-doubt: Learn how to work with (not against) your protective beliefs about yourself, your offer, your price or the change you create, so you can communicate your value in a totally different way. 

  Break through protective beliefs: Start to notice small (and big!) shifts in your mindset: feeling more empowered to charge higher rates or create content and speak to people you would never have put yourself in front of before.

So that you can get:

More interested eyeballs (aka 'leads' but who likes that word?!): Attract more potential clients through consistent visibility and more direct, confident messaging. 

More sales conversations: Gain more interest in consultations or discovery calls, leading to increased conversion rates (the more people you speak to, the more likely someone will book in, simple maths ).

Stronger client relationships: Build more trust and rapport with clients, resulting in higher satisfaction and referrals (which means less emphasis on you doing the marketing, because everyone is busy waxing lyrical about you, so you don't have to!).

Increased sales consistency: The holy grail! See a more consistent flow of sales, rather than sporadic income.

Greater confidence around money: And I'm talking the sort of money you know you truly want to have flowing around you (but you might be scared to admit). Feeling empowered to charge in line with your impact and comfortably discuss pricing without feeling "salesy," and know that there are clients out there ready and excited to pay it. 


Join today for €167

(first installment of payment plan)

[Working with Vicky] my resilience and self confidence has increased exponentially and I'm even self coaching (hearing Vicky's voice in my head!). 


If I'm in a tricky spot I now understand how to take the action that's going to unstick me. I'm now consistently working on my mindset alongside taking the action; and I'm being starting to celebrate my progress. 


All of this is down to Vicky and has been instrumental in helping my business grow.


Katie Shore
Nutritional Therapist

The Sales Belief Experiment is a new way of supporting you; testimonials on this page are from clients who have
worked with me in other capacities either 1:1 or through group programmes.

HOW DOES IT WORK?
Here's what we'll cover during our 8 weeks in the Experiment Lab:
ONE

What's a protective belief? 
How do they show up when you invite people to your work & what are you really afraid of when it comes to selling?

TWO

Where have your sales beliefs come from? Compassionately and curiously explore where stories and protective beliefs have developed in your life

THREE

Meet the Safety Guardian 
Understand the part of you that is keeping you safe and find ways to work together

FOUR

Connect with your True Experimenter
Tap into the part of you that embraces testing and trying out new beliefs to see how they impact your sales

FIVE

Write a Mettle Manifesto
Craft a personalised statement to galvanise you in moments of self-doubt and boldly reaffirm why you sell the services you do

 SIX

Test & Observe
A new, broken down methodology to dismantle protective beliefs and experiment with new supportive aligned selling beliefs to increase your sales.

WHAT EXACTLY DO YOU LEARN IN THE EXPERIMENT?
As an accredited Self-Belief Coach I've created a unique set of tools that solopreneurs can experiment with to boost their enquiries and bookings:

 The Guardian vs. The Experimenter

This framework helps you identify the two conflicting parts of your mindset: the Safety Guardian—the protective, fear-based part that keeps you stuck —and the True Experimenter, the empowered, courageous part ready to take risks and learn from failure.

The 7 Sales Synapses

This unique system helps transform your sales mindset by rewiring your protective beliefs into the 7 Sales Synapses.

 These are the core beliefs that, when integrated into your thinking, will act as neural pathways to attract and convert more leads with ease and consistency.

The Test & Observe Success Method


The Test & Observe Method is a structured approach to overcoming protective beliefs by testing new behaviours and observing the results. Through weekly tests, you’ll challenge old beliefs and experiment with new ones to see what works best —tracking progress along the way.
HERE'S WHAT PEOPLE SAY ABOUT WORKING WITH ME

I actually believe that I can make this work

Since working with Vicky I have more confidence in myself in getting out and telling people what I do. I’ve stepped out of my comfort zone; I still have impostor syndrome but now I actually believe that I can make this work.

CELINE NELLI, 
NUTRITIONAL THERAPIST

My business now feels totally aligned

Vicky helped me to uncover some deeply hidden limiting beliefs that had been holding me back. I am thrilled that my business now feels totally aligned with me and my values and I can’t wait to see what next year brings.

HELEN LAMBERT,
NUTRITIONAL THERAPIST

I now feel excited instead of scared!

After working with Vicky I feel curious & excited about my business (before I felt completely lost & demoralised) which is what I’ve enjoyed the most - that feeling of knowing I can do it.
Even if it doesn’t work out at first.

KIM PLUMMER, HYPNOTHERAPIST

The Sales Belief Experiment is a new way of supporting you; these testimonials are from clients who have worked with me in other capacities either 1:1 or through group programmes.


  
Oh hey, I’m VICKY!
I'm not a scientist I'm a Self-belief Business Coach who helps solopreneurs book more clients by changing the way they think

After spending 5+ years coaching service-based solopreneurs I realised something:

You've got all the practical advice you need already to make sales and you're implementing it.

But it's still not quite taking you to the heights you want.  

Why? 
Your beliefs
 
I've created The Sales Belief Experiment to help you get curious

I want to show you which beliefs are slowing your sales and enquiries, and how exactly to shift them so you can create more flow and freedom in your business - through the magic of experimenting

In over half a decade I’ve helped countless solopreneurs transform their sales mindset in order to achieve real, measurable business growth. 
Now it's your turn to experiment. Grab your lab-coat
Why join us?

This is your chance, in a safe, fun and experimental space, to test out some new beliefs that are the key to making the impact you and your business are truly capable of. 

With consistent support, personalized feedback, and proven mindset shifts, you'll see tangible results—more leads, more clients, and increased sales—faster than you ever thought possible. If you're willing to do some belief testing

Plus, joining now means you’ll get access to the live sessions and a community that will hold you accountable as you create lasting changes to the way you think and approach signing new clients. 

 
 
EVERYTHING IS IN THE SALES BELIEF EXPERIMENT LABORATORY :
 Self-paced pre-recorded training
Podcast of the course: listen on the go
Live sprints and personalised feedback to take action
Workbook to dig deep into your sales self-doubt
Weekly coaching calls & additional tools
Solopreneur friends for support

Join me to boost your sales and leads in 2025 for an investment of:

€500

Or 3 monthly payments of €167

If your enquiries and bookings have plateaued and you feel you've tried everything in the sales strategy playbook, this warm-hearted experimental solution is for you.

We start Monday 27th January 2025 for 8 weeks.
HAVE QUESTIONS?
Fire away…
  • When is the programme running?
    We're running the first Sales Belief Experiment from 27th January 2025 for 8 weeks, finishing by 21st March 2025.
  • How much time will this programme take?
    This programme is designed to fit into a solopreneur's busy schedule—just one hour per week of live coaching, short and focused (10-15 minute max.) video trainings that are pre-recorded and can be watched or listened to in private podcast format anytime. Plus small, do-able action steps each week will move you closer to hitting your sales targets. Beyond the training this won't be additional work to your business; it will be tweaks, improvements and experiments with what you're already doing when you sell to see if you get more sign-ups and enquiries using your belief shifts.
  • What if I am only just starting my business?
    The Sales Belief Experiment does require you to have some basics in place. Having the right belief system is vital, but if you don't have clarity on your ideal client, an offer to sell or marketing platforms to shout from, thoughts alone won't bring you customers.

    This programme is best fit for solopreneur service-based business owners who have been working 1-5 years and have offers and marketing platforms already in place.
  • What if I need more support?
    This is going to be a small group and you'll get full support from me - I'll respond to your tasks and messages as you post them and I'll be live with you weekly on our group coaching calls to speak directly to you.

    If you really feel you need more 1:1 help with your sales beliefs, contact me and we can talk about the way I support clients in a private setting outside this group.
  • Is there a guarantee?
    No, there are no guarantees. I am bringing to you in this course all my very best Accredited Self-Belief Coach tools that I know help shift you your protective beliefs and bring in more enquiries and bookings. I've seen it for myself and for many of my clients.

    Increasing your enquiries and bookings by 30-50% is my goal for you, one that I know is possible from previous coaching. You'll need to meet me in the middle, take part in the tasks I give you, be open to learning and growing, and seeing what shifts come as a result of getting to understand your sales beliefs.
  • Got another question?
    Email me hi@vickyshilling.com or send me a DM on Instagram (@vicky.shilling), I'm always happy to chat and love a voice note!
Ready to EXPERIMENT WITH NEW BELIEFS TO BRING IN NEW CLIENTS?

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    • 1xThe Sales Belief Experiment€0
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    Here's a reminder of what's included:

     15 pre-recorded training modules: Self-paced learning and customisable to you and your beliefs to help you understand and rewire your sales thinking. 

    8 Weeks of Live Coaching: Weekly live calls with personalized coaching exercises to rewire your sales beliefs and increase your confidence. Calls start w/c 27th January 2025. 


    24/7 Slack Community: Access a supportive community for coaching, feedback, and celebrating wins at any time during the 8 weeks.


    Test & Observe Plan Reviews: Submit your belief-challenging sales experiments for personalized feedback and actionable advice.


    Actionable Frameworks: Access proven frameworks like The Safety Guardian vs. The True Experimenter, Mettle Manifesto, and the Test & Observe Method to shift your mindset and boost your sales

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